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Press
More about the Loyal journey
Why Loyal
They say you never forget your first love. Badoo and the dating industry were my first love. I witnessed the transformative power of online dating, connecting people globally. But that was in my 20s and since then I’ve seen many of my friends struggle to find love, unable to form serious relationships on dating apps and this got me wondering what’s missing. That’s how Loyal was born. It's a departure from traditional KPIs, prioritising a superior user experience.
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